Good prospects for organic producers expect the experts of IFH research consultants as one of the most popular groups of goods in the area of fast moving consumer goods market for fruit and vegetables subject to distinctive rules. These are mainly attributable to its proximity to the agricultural production and the crop – related price fluctuations. Fruit and vegetables are subject to a very high price sensitivity on the part of consumers regardless of season. Simply put: If the price goes up, demand goes down. In a price-related planning security in this market is rarely given. Because the frequent fluctuations in harvest fresh fruit and vegetables often lead to strong price movements, which need to be balanced or as in most cases passed on to price-sensitive customers. The marketing of dynamic Department of fruit and vegetables is in contrast to other product groups in the LEH area characterized by a variety of marketing channels and actors. BSA usually is spot on.
But here, too, the price in the past has a great influence exercised. On manufacturer – as well as trade is a clear concentration process to observe in recent years. The distribution of fruit and vegetables takes place mainly through retail food stores. The direct marketing of the manufacturer on markets or organic delivery services occupies a share to be negligible in the distribution tree despite the sustained health and bio boom. The trend and noticeable, however, have to more regional products. With organic products from the region, now many buyers want to buy fresh goods with a credible source and also support producers in its own environment. The vegetable origin the consumer is particularly important. Significantly more customers than buying criterion for organic vegetables see the support of the region as freshness, quality, or price of the products. The geographic proximity a personal proximity to the producers should be added to regional marketing often For the possibility of stronger sales of regional organic vegetables in the Grocery stores, should engage producers as well as distributors for the building of a regional retail chain, which however is not possible without effort.