If we don’t have bases as an ideal or a goal our character is weak, because these incentives paid the confidence in us to achieve the goals, or to comply with our ideology, generating an assertive behaviour with respect to our purposes; It means if say front and without fear in that it is believed and towards where you want to go, without no more interfere, this is nothing more than demonstrate our rights as thinking beings through assertive behavior. There are many factors that affect the lack of assertiveness, but the most important are: lack of character not have goal or objective lack of confidence in our abilities depend on others not always force to express our rights do not accept that we cannot mistake lack of beliefs and ideologies little cunning to the challenges. Adjust our character to others, only to be finally accepted Venezuelan management must take actions involving him to give way to the assertiveness is revealed, surprising in its imperfections, in how motivates, handles, understands their staff, how generate a harmonious climate and above all to keep it. It is necessary to wake up the confidence and self-esteem of staff, post as he is said if it does, is a brake on the development of assertiveness, affecting organizational behavior of the company. Considered as noted Cardenas, that every human being has the right to be who he is and to express what they think and feel. When this becomes assertive way ensures the utmost respect for others and for yourself.

An assertive style of conduct allows to communicate smoothly and effectively, as well as what must be our own position and provide information about how we would like others to act in the future. A good assertiveness ensures cohesion of groups, the spirit of belonging, respect, productivity. Lack of assertiveness in working life influences in a very meaningful way, as never receiving an increase, or a recognition, until losing the confidence of your superior or other co-workers, due to indecision and wrong judgments and labor behavior. Venezuelan management should pay more attention in pro to properly handle your assertiveness at work.