3. Those who clicked on a banner or link out of curiosity, showed momentary interest. The first group – this is a consequence of image advertising, when a visitor wants to get to the site-specific company, because the already familiar with it. But This does not mean, for example, that he wants to make a purchase. Maybe he just comes in order to watch the news of the company. The third group – a result of media advertising.

Here, the likelihood of necessary actions rather small. Media advertising to a greater degree of work on brand recognition, except in certain cases: for example, travel agency Banner, which sells hot deals, by country and value trip. But the second group – are the very target visitors. Visitors who come to the site, ready to commit a certain action. In other words, they are ready to buy a product or service ordered.

Thus, the more accurate indicator and assess the effectiveness of activities aimed at promotion of the site is "attracting the target audience." The target audience are visitors coming from the results search the search engines at the request of a semantic core, making a transition from the directory in which the site is registered and described, have fallen from an ad content and media advertising media. Further, it is on the effectiveness of the site, since it depends only on, will the target visitor will get if your product or they will go to a competitor. It provides easy navigation, attractive design, user-friendly interface, simplicity and accessibility of the information on this site. This should take care of at the stage when the plan to create a site. The ratio of visitors who have committed the necessary action to attract the target audience and is called conversion. This action may be filling the order form, a registration, call the telephone number listed on the site, viewing a particular page or a specific number of pages, and so on. Calculate the% conversion is easy – enough to have statistics. Calculation of conversion through the attraction to evaluate the effectiveness of how each channel individually, for a total the entire site. To do this, take the cost of website promotion on a particular channel to attract and divided by the number of visitors coming from the source and commit the necessary action. You can define and price Each visitor to the converted, ie, a visitor who has committed the necessary action. To do this, take the cost of website promotion and divided by the number of visitors to perform necessary action.