We could even with a good press release suggesting the holder of the news is also the official position of the company and guide reporters used when writing the note. How do we get that journalists put in your notice our key messages in line with our strategy of crisis management? Delivering a press release summarizing our ideas, we want to be published, mainly in this crisis situation, where there is confusion, ambiguity and often malicious intent. Let’s start by saying that a press release is a very brief letter that is used to announce a call or expand or qualify previous information. In the present case, the press release we will press forward to the official version and our messages that we want to be published and were discussed at the conference. In short, you write the story from our point of view, not from the views of the journalist. The structure will follow the rule of “inverted pyramid”, leaving the drafting of the most important to least important, according to this order: First, the holder, then go with the subtitle to support the incumbent, which should not exceed five lines and should summarize the entire contents of text and create expectations for full reading.

It must be in bold. Offering a compelling figure is a good resource to use as part of the holder Then go with the first paragraph of the body of the statement, which should not exceed five lines and should summarize the entire contents of text and create expectations for full reading. It must be in bold and contain all the information all information that is considered vital: What, where, why, who and when. It is usual to shorten the press, always cut the last paragraph. Therefore it is desirable to have the whole story in the first paragraph and leave the details to the following paragraphs, progressively. You have to write to the top of the sheet the date and place of issue: They are the journalist indicate the place where it began publication, and to highlight the time it was issued. Finally, in the last paragraph, setting out the conclusions and future impact that the event referred to in communication can have, if we are in the midst of a crisis in particular. Do not forget that the press should have some news value, otherwise no one will publish it. It should not sound like advertisement or losing objectivity in dealing with the theme of the crisis. When your press releases are well structured you make your key messages and the goal of your press conference meet to publish the news. To receive fortnightly articles and resources in your email about crisis management, subscribe for free from this link, or copy and paste it into your browser, subscribe to and start getting our newsletter today.