Signs have always existed. And often it’s existence was far from cloudless, for example, even in the nineteenth century aesthetically conscious citizens of St. Petersburg scribbled anonymous Governor-General that abundance of signage obscures architectural beauty. In modern times, signs are directly identified with outdoor advertising. In Russia, at the design stage of the bill to protect the signs from the tax authorities had Duma faction, “MP”: “people’s deputies’ reminded that by law the seller is obliged to inform the buyer the name of your organization, its location, opening hours and to place this information on the sign.

In other words, the sign – the mandatory information. And to all the mandatory (except for signs), we decided to treat responsibly. In Minsk safely co-exist for several generations signs. Arising stylistic dissonance raises a smile even from the experts Mingoroformleniya, not to mention less fettered in the emotions of ordinary citizens. Thus, three generations of outdoor advertising in the city: “The Pavilion” Beer of water.

” Outdoor Advertising in the style of rotten rannebrezhnevskogo psevdoampira occasionally ennobled watery paint. Particularly popular this type of “outdoor advertising” among these types of outlets such as small grocery and vegetable shops, provincial consumer services, etc. It is believed that these signs can not fight – scatter the ashes of themselves. But no, made to the conscience and survived for decades. “Kruce the eggs.” Bad taste of outdoor advertising last decade generated by ignorance of the new material or a desire to save money. You do not become boring flooded the entire city pale pink, like a sex shop, barber signs, hardware store and even conventional grocery store (with “strawberry”)? Selection of fonts usually beshitrosten and infallible, as throwing in the process of communication fingers clumsy and simple names, like a monologue bindyuzhnika tipsy. These designs will fall only under the yoke of intense competition, not the other way … “The new, yet not become old.” Just good signs, samples of outdoor advertising, pleasing to the eye and professional designer, and class of technologies used. A number of these technologies has grown over the past decade, several times. For example, acrylic glass, high-density and color stability, or LEDs, more vivid and efficient than gas-discharge ads, etc., etc. (See “External poll”). Another thing is that in addition to technology has taste and style – elements that are often more important than tricked ‘trim’ or ‘elkameta’. In Russia, by the way, has long been a contest, “Sign of the Year”.