The advertising agency to restructure Europe relaunched home order GeschenkeJoe.de to the product offering decided diamonds diamonds home order Europe, to make 10 product groups, which are divided into 30 groups of articles. These are further divided into 100 article types with a total of about 2,000 variants. With the business content management system SDLR and whose shop module, it was possible diamonds to unify this range and easy to prepare. The integrated content relationship management system guarantees the individual product information link. A mapping is done automatically.The usability of the page could be improved substantially in this way. The introduction of SDLR has very positive effects on our merchandise management systems, our file structure and our print catalog Project Manager Lars Rosinski expressed his satisfaction. Particularly positive we evaluated that the article types could allocate at least one page of the print catalogue as related content. The exemplary collaboration with GeschenkeJoe.de was checked by the Home order Europe emphasized.