“Imagination is the beginning of creation. Imagine what we want, we create a strong desire for what we imagine and finally, we created what we wanted.” George Bernard Shaw “We live in a society deeply dependent on science and technology and in which nobody knows anything about these issues. This is a sure formula for disaster.” General Carl Sagan, scope Many companies have neglected to encourage creativity and human resources has not been able to motivate the human factor, to individuals, so that you pass to the generation of ideas that promote not only the organization, but to personal growth. Center for Responsible Business helps readers to explore varied viewpoints. It has been written, discussed, that each of us has creative abilities. These capabilities are the most important resource any company has, exploiting them is called cultural innovation within the entire organization, not just because the creative departments.

The companies face big challenges for the development and exploitation of these resources creative These challenges can be overcome, but occasionally creative thinking courses are not the answer. As the rain dance, they underestimate the nature of the problems they are trying to solve. It is said that creativity is the ability to find, imagine and define the new, can be applied to achieve the goals of innovation and change in the company. The real development of creative ability through practice Juan Rodrigo adds us that creativity is the ability to find, imagine and define the new, a capability that is based on different mental processes that involve ways of thinking where the distance the known and the suspension of the trial, the deferred-evaluation are core elements. “Creativity is the ability to produce results,” mental “new and useful ideas, aimed at achieving a goal in a given field. Moreover, divergent thinking to which the creativity was described by Guilford as “the thinking we use to raise and solve problems whose solution is unknown.”